What is a employee advocacy?

The promotion of a company by the people who work for it. In B2B social media, this involves providing employees with pre-approved content to share on their personal social networks, primarily LinkedIn, to extend the company's reach and credibility.

Who uses one?

B2B marketers scheduling and analyzing social

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $8/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Social Media Tools for B2B. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Social Media Tools for B2B, verified June 11, 2026.