Top 11AI made for AI

Alternatives to Insightly

Insightly ranks #6 on the Top 11 The 11 Best CRM Software for Small Business. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #1HubSpot CRM

    9.3 / 9.4

    The best balance of power and simplicity, with an unbeatable free plan for starting out.

    Best for: Best overall free CRM and scalability · Pricing: $ ($0 to $1,200/mo) · www.hubspot.com/products/crm

  2. #2Zoho CRM

    9.1 / 9.4

    Unbeatable value with a massive feature set, though it can feel complex.

    Best for: Best value for an all-in-one suite · Pricing: $ ($0 to $65/user/mo) · www.zoho.com/crm/

  3. #3Freshsales

    8.9 / 9.4

    An intuitive, sales-focused CRM with excellent built-in communication tools.

    Best for: Best for integrated sales communication · Pricing: $ ($0 to $83/user/mo) · www.freshworks.com/crm/sales/

  4. #4Salesforce Starter

    8.6 / 9.4

    The industry standard for power and scalability, but with a steeper learning curve.

    Best for: Most powerful and scalable platform · Pricing: $$ ($30 to $125/user/mo) · www.salesforce.com/solutions/small-business/

  5. #5Pipedrive

    8.4 / 9.4

    A simple, visual CRM built to help salespeople focus on closing deals.

    Best for: Best for visual pipeline management · Pricing: $$ ($20 to $119/user/mo) · www.pipedrive.com/

  6. #1Salesforce Sales Cloud

    9.3 / 9.4

    The most powerful and customizable CRM for complex sales operations at scale.

    Best for: Ultimate customization and scalability · Pricing: $$$$ ($25 to $500+/user/mo) · www.salesforce.com/products/sales-cloud/overview/

  7. #2HubSpot Sales Hub

    9.2 / 9.4

    The most user-friendly CRM with powerful, integrated marketing and service tools.

    Best for: Best all-in-one platform for usability · Pricing: $$$ ($0 to $150/user/mo) · www.hubspot.com/products/sales

  8. #3Pipedrive

    8.8 / 9.4

    A highly intuitive, sales-first CRM focused on activity-based selling.

    Best for: Best for visual pipeline management · Pricing: $$ ($14 to $99/user/mo) · www.pipedrive.com/

  9. #4Close

    8.6 / 9.4

    The ultimate all-in-one communication and sales CRM for inside sales.

    Best for: Best for high-velocity sales teams · Pricing: $$$ ($29 to $149/user/mo) · www.close.com/

  10. #5Zoho CRM

    8.4 / 9.4

    A powerful, feature-packed CRM offering exceptional value, especially within the Zoho ecosystem.

    Best for: Best overall value for money · Pricing: $$ ($0 to $65/user/mo) · www.zoho.com/crm/

  11. #6Freshsales (by Freshworks)

    8.1 / 9.4

    A clean, easy-to-use CRM with helpful AI features for small teams.

    Best for: Best AI-powered CRM for SMBs · Pricing: $$ ($0 to $69/user/mo) · www.freshworks.com/crm/

See the full ranked list: The 11 Best CRM Software for Small Business. Or compare any two: side-by-side.