Alternatives to Mailchimp
Mailchimp ranks #8 on the Top 11 The 11 Best Marketing Automation Software (2026). Below: the higher-ranked alternatives we’d steer you to instead, by use case.
Verified . No paid placement — see methodology.
#1HubSpot
9.3 / 9.4The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
Best for: All-in-one CRM platform · Pricing: $$$ ($800 to $3,600/mo) · www.hubspot.com
#2ActiveCampaign
9.1 / 9.4Unmatched automation power and flexibility at a competitive price point, perfect for sophisticated SMB marketers.
Best for: Powerful and flexible automation · Pricing: $$ ($49 to $499/mo) · www.activecampaign.com
#3Klaviyo
8.9 / 9.4The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
Best for: E-commerce & DTC brands · Pricing: $$ ($60 to $1,955/mo) · www.klaviyo.com
#4Adobe Marketo Engage
8.6 / 9.4An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
Best for: Enterprise B2B powerhouse · Pricing: $$$$ ($1,500 to $10,000+/mo) · business.adobe.com/products/marketo/adobe-marketo.html
The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.
Best for: Salesforce-centric B2B marketing · Pricing: $$$$ ($1,250 to $15,000/mo) · www.salesforce.com/products/marketing-cloud/account-engagement/
#6Customer.io
8.2 / 9.4A flexible, API-first platform for tech companies to automate messaging based on user behavior.
Best for: Event-driven messaging for tech · Pricing: $$ ($100 to $1,500/mo) · customer.io
#7GetResponse
8 / 9.4A budget-friendly, feature-rich platform including unique tools like webinar hosting for small businesses.
Best for: Affordable all-in-one for SMBs · Pricing: $ ($19 to $1,199/mo) · www.getresponse.com
See the full ranked list: The 11 Best Marketing Automation Software (2026). Or compare any two: side-by-side.