The 11 Best Email Marketing Platforms for Ecommerce

How do you choose between Klaviyo and Omnisend?

Choose Klaviyo if your top priority is the deepest possible data integration with Shopify or BigCommerce and you need advanced predictive analytics. Choose Omnisend if you want a more affordable, all-in-one platform that natively combines email, SMS, and push notifications in a single workflow builder.

What are the essential automation flows for an ecommerce store?

Every ecommerce store should have at least five core automation flows. These are the Welcome Series for new subscribers, the Abandoned Cart flow to recover lost sales, the Browse Abandonment flow for interested non-carting visitors, the Post-Purchase flow for follow-ups and reviews, and a Win-Back Campaign for lapsed customers.

Is a more expensive platform always better?

No, a more expensive platform is not always better; the best platform is the one that matches your specific needs. A tool like Klaviyo is powerful but may be overly complex and costly for a small store that only needs basic campaigns. A simpler tool like Mailchimp or Privy could deliver a higher return on investment for that specific business.

How to choose

• 1.First, verify one-click integration with your specific ecommerce platform (e.g., Shopify, WooCommerce). Do not settle for a third-party connector like Zapier for this core function.
• 2.Second, map your most important customer journey (e.g., abandoned cart) and confirm the platform's automation builder can execute it without workarounds.
• 3.Third, review the pricing model and calculate your estimated monthly cost based on your current contact list size and projected growth over the next 12 months.
• 4.Finally, evaluate the reporting dashboards to ensure they track the metric you care about most, which for ecommerce is almost always attributable revenue.