What is a abandoned cart flow?

An automated sequence of emails (and sometimes SMS messages) sent to a shopper who adds an item to their online cart but leaves the website without completing the purchase. The goal is to remind the shopper of their items and persuade them to complete the transaction.

Who uses one?

Ecommerce brands running flows and campaigns

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $100/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Email Marketing Platforms for Ecommerce. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Email Marketing Platforms for Ecommerce, verified June 11, 2026.