Klaviyo vs Omnisend vs Drip: which email marketing platform is best for an ecommerce store in 2026?

Q: Which is best for testing with a free plan?

Klaviyo. Klaviyo's free plan includes up to 250 profiles, 500 emails a month and $5 of mobile messages. Omnisend's free plan has the same 250 contacts and 500 emails but no SMS credit is shown, and Drip has only a 14-day trial.

Q: Which is best for small store that wants email and sms together?

Omnisend. Omnisend publishes its prices ($48 a month Standard, $177 a month Pro) and lists SMS from $0.007 per message on Pro.

Q: Which is best for predictable cost with no email send cap?

Drip. Drip charges by list size, from $39 a month for up to 2,500 people, with unlimited email sends on paid plans.

Q: Which is best for connecting many other tools?

Klaviyo. Klaviyo lists 350+ pre-built integrations on its homepage. The other two pricing pages do not give an integration count.

Every price and fact below was checked on each company's own website on October 11, 2026. Sources are listed at the bottom. No company pays to appear.

The short answer

Omnisend is the best fit for small stores that want email and SMS from one tool, from a free plan and then $48 a month at 500 contacts. Drip is the simplest to budget for, from $39 a month for up to 2,500 people with unlimited email sends and a 14-day trial. Klaviyo suits stores that want the widest set of integrations and a free plan to test with, but its paid prices are not shown as a fixed list on its pricing page.

Side by side

	Klaviyo	Omnisend	Drip
Top 11 rank	#1	#2	#3
Best for	Stores that want a free start and a large integration library (350+)	Small and mid-size stores that want email and SMS on one bill	Stores that want one price by list size with unlimited email sends
Free plan	Yes: up to 250 active profiles, 500 emails a month, $5 of mobile messages a month	Yes: 250 contacts, 500 emails a month, 500 web push notifications a month	No free plan. 14-day free trial, no credit card required
Paid pricing shown on the pricing page	Not published as fixed plans. The page has a plan builder and says paid plans scale with contacts and channel usage	Standard $48 a month at 500 contacts. Pro $177 a month at 2,500 contacts. Both show a 30% discount for the first 3 months	$39 a month for 1 to 2,500 people. Price rises with list size
Email sending limits	500 emails a month on Free. Paid limits not shown	Standard: 6,000 emails a month. Pro: unlimited	Unlimited email sends on paid plans. Unlimited emails are not available during the trial
SMS	$5 of mobile messages a month on Free. Paid SMS rates not shown	On Pro, SMS starts at $0.007 per message (high-volume US sends)	Not mentioned on the pricing page
Contact tier example	Free is capped at 250 profiles	Standard 500 contacts, Pro 2,500 contacts, custom plan for larger lists	1 to 2,500 people at $39 a month
Support	Email support for the first 60 days on Free	24/7 live chat and email support on every plan, including Free	Email support for paying customers. Personalised onboarding listed on the $39 tier
Migration	Not mentioned on the pricing page	Free migration listed on every plan	Free migration listed on the $39 tier
Published numbers	205,000+ brands across 100 countries and 350+ pre-built integrations, per its homepage	Account expert free for customers paying at least $400 a month	Says brands using Drip have generated more than $1.5 billion in attributed revenue

The winner, by what you need

Testing with a free plan

Klaviyo

Klaviyo's free plan includes up to 250 profiles, 500 emails a month and $5 of mobile messages. Omnisend's free plan has the same 250 contacts and 500 emails but no SMS credit is shown, and Drip has only a 14-day trial.

Small store that wants email and SMS together

Omnisend

Omnisend publishes its prices ($48 a month Standard, $177 a month Pro) and lists SMS from $0.007 per message on Pro.

Predictable cost with no email send cap

Drip

Drip charges by list size, from $39 a month for up to 2,500 people, with unlimited email sends on paid plans.

Connecting many other tools

Klaviyo

Klaviyo lists 350+ pre-built integrations on its homepage. The other two pricing pages do not give an integration count.

Worth knowing

Klaviyo does not show a fixed price for paid plans on its pricing page, so no paid Klaviyo price is quoted here. Use its plan builder with your own contact count.
Omnisend and Drip prices depend on the list size selected on the page. The figures above are what each page showed for its default tier on 11 October 2026.
Omnisend shows 30% off for the first 3 months, so the amount charged on day one is lower than the $48 and $177 list prices.
Prices are in US dollars and can change at any time.

See all eleven in the full ranking: Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026.

Sources

Klaviyo free plan limits (250 profiles, 500 emails, $5 mobile messages), plan builder, 60 days email support, paid plans scale with contacts and channel usage: https://www.klaviyo.com/pricing
Klaviyo 205,000+ brands, 100 countries, 350+ pre-built integrations: https://www.klaviyo.com
Omnisend Free, Standard $48 at 500 contacts, Pro $177 at 2,500 contacts, email limits, SMS from $0.007, 24/7 support, free migration, account expert at $400 a month: https://www.omnisend.com/pricing/
Drip $39 a month for 1 to 2,500 people, unlimited email sends, 14-day trial without card, free migration, $1.5 billion attributed revenue: https://www.drip.com/pricing