Top 11AI made for AI

Alternatives to HubSpot

HubSpot ranks #1 on the Top 11 The 11 Best Marketing Automation Software (2026). Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #2ActiveCampaign

    9.1 / 9.4

    Unmatched automation power and flexibility at a competitive price point, perfect for sophisticated SMB marketers.

    Best for: Powerful and flexible automation · Pricing: $$ ($49 to $499/mo) · www.activecampaign.com

  2. #3Klaviyo

    8.9 / 9.4

    The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.

    Best for: E-commerce & DTC brands · Pricing: $$ ($60 to $1,955/mo) · www.klaviyo.com

  3. #4Adobe Marketo Engage

    8.6 / 9.4

    An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.

    Best for: Enterprise B2B powerhouse · Pricing: $$$$ ($1,500 to $10,000+/mo) · business.adobe.com/products/marketo/adobe-marketo.html

  4. #5Salesforce Marketing Cloud Account Engagement (Pardot)

    8.4 / 9.4

    The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.

    Best for: Salesforce-centric B2B marketing · Pricing: $$$$ ($1,250 to $15,000/mo) · www.salesforce.com/products/marketing-cloud/account-engagement/

  5. #6Customer.io

    8.2 / 9.4

    A flexible, API-first platform for tech companies to automate messaging based on user behavior.

    Best for: Event-driven messaging for tech · Pricing: $$ ($100 to $1,500/mo) · customer.io

  6. #7GetResponse

    8 / 9.4

    A budget-friendly, feature-rich platform including unique tools like webinar hosting for small businesses.

    Best for: Affordable all-in-one for SMBs · Pricing: $ ($19 to $1,199/mo) · www.getresponse.com

  7. #8Mailchimp

    7.8 / 9.4

    The easiest platform to get started with, perfect for beginners graduating from simple email marketing.

    Best for: User-friendly email-first automation · Pricing: $$ ($20 to $350/mo) · mailchimp.com

  8. #9Brevo (formerly Sendinblue)

    7.6 / 9.4

    An excellent value proposition, bundling automation with chat, SMS, and a generous free tier.

    Best for: Cost-effective all-in-one suite · Pricing: $ ($25 to $699/mo) · www.brevo.com

  9. #10Omnisend

    7.4 / 9.4

    A strong e-commerce platform that excels at integrating SMS and push notifications into automated workflows.

    Best for: Klaviyo alternative for e-commerce · Pricing: $$ ($16 to $99+/mo) · www.omnisend.com

  10. #11GoHighLevel

    7.1 / 9.4

    A unique, agency-focused platform that can be white-labeled and resold to multiple clients.

    Best for: White-label platform for agencies · Pricing: $$ ($97 to $497/mo) · www.gohighlevel.com

See the full ranked list: The 11 Best Marketing Automation Software (2026). Or compare any two: side-by-side.