HubSpot vs Klaviyo
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #3) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| HubSpot | Klaviyo | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Marketing Automation Software (2026) | #3 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 9.3 | 8.9 |
| Best for | All-in-one CRM platform | E-commerce & DTC brands |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($60 to $1,955/mo) |
| HQ | Cambridge, USA | Boston, USA |
| Founded | 2006 | 2012 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Klaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.