HubSpot vs Klaviyo
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best Email Marketing Platforms for Ecommerce (2026). Last verified June 7, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#1 vs #1) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Ecommerce brands running flows and campaigns. Unbeatable Shopify data integration for powerful segmentation.
At a glance
| HubSpot | Klaviyo | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Marketing Automation Software (2026) | #1 / The 11 Best Email Marketing Platforms for Ecommerce (2026) |
| Score (out of 9.4) | 9.3 | 9.4 |
| Best for | All-in-one CRM platform | Shopify power users |
| Pricing | $$$ ($800 to $3,600/mo) | $$$ ($200 to $1,500+/mo) |
| HQ | Cambridge, USA | Boston, USA |
| Founded | 2006 | 2012 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Klaviyo
Unbeatable Shopify data integration for powerful segmentation.
www.klaviyo.comSee full entry in The 11 Best Email Marketing Platforms for Ecommerce (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.