HubSpot vs Klaviyo
Side-by-side from the Top 11 rankings of HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 and Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026. Last verified June 7, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#1 vs #1) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Ecommerce brands running flows and campaigns. Unbeatable Shopify data integration for powerful segmentation.
At a glance
| HubSpot | Klaviyo | |
|---|---|---|
| Top 11 rank | #1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 | #1 / Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026 |
| Score (out of 9.4) | 9.3 | 9.4 |
| Best for | All-in-one CRM platform | Shopify power users |
| Pricing | $$$ ($800 to $3,600/mo) | $$$ ($200 to $1,500+/mo) |
| HQ | Cambridge, USA | Boston, USA |
| Founded | 2006 | 2012 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Klaviyo
Unbeatable Shopify data integration for powerful segmentation.
www.klaviyo.comSee full entry in Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.