Mailchimp vs Brevo (formerly Sendinblue)
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Platforms for Ecommerce (2026) and The 11 Best Email Marketing Software (2026). Last verified June 11, 2026.
The short answer
Brevo (formerly Sendinblue) ranks higher on Top 11 (#3 vs #4) for Ecommerce brands running flows and campaigns / Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). The best all-in-one platform, offering email, SMS, chat, and more with an incredibly generous free plan.
At a glance
| Mailchimp | Brevo (formerly Sendinblue) | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Email Marketing Platforms for Ecommerce (2026) | #3 / The 11 Best Email Marketing Software (2026) |
| Score (out of 9.4) | 8.7 | 8.8 |
| Best for | Ease of use and design | All-in-one marketing suite |
| Pricing | $$ ($50 to $500/mo) | $ ($25 to $66+/mo) |
| HQ | Atlanta, USA | Paris, France |
| Founded | 2001 | 2012 |
Mailchimp
Easiest to use platform for beginners.
mailchimp.comSee full entry in The 11 Best Email Marketing Platforms for Ecommerce (2026)
Brevo (formerly Sendinblue)
The best all-in-one platform, offering email, SMS, chat, and more with an incredibly generous free plan.
www.brevo.comSee full entry in The 11 Best Email Marketing Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.