Klaviyo vs Drip
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best Email Marketing Software. Last verified June 7, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#3 vs #9) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
At a glance
| Klaviyo | Drip | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Marketing Automation Software (2026) | #9 / The 11 Best Email Marketing Software |
| Score (out of 9.4) | 8.9 | 7.7 |
| Best for | E-commerce & DTC brands | Advanced e-commerce automation |
| Pricing | $$ ($60 to $1,955/mo) | $$$ ($39 to $1,999+/mo) |
| HQ | Boston, USA | Minneapolis, USA |
| Founded | 2012 | 2013 |
Klaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Drip
A powerful, e-commerce-first platform for brands needing highly sophisticated automation and personalization.
www.drip.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.