Klaviyo vs Mailchimp
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#3 vs #8) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
At a glance
| Klaviyo | Mailchimp | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Marketing Automation Software (2026) | #8 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 8.9 | 7.8 |
| Best for | E-commerce & DTC brands | User-friendly email-first automation |
| Pricing | $$ ($60 to $1,955/mo) | $$ ($20 to $350/mo) |
| HQ | Boston, USA | Atlanta, USA |
| Founded | 2012 | 2001 |
Klaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Mailchimp
The easiest platform to get started with, perfect for beginners graduating from simple email marketing.
mailchimp.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.