The 11 cheapest sales · outreach
The cheapest provider in the Top 11 The 11 Best Cold Email Software Tools is GMass at $20/mo, followed by Instantly.ai.
Why this answer
Sorted by published starting price, lowest first. We use each provider's lowest documented price band; where pricing is undisclosed, the entry falls to the bottom of the list.
Showing the top 11 of 11+ screened. Methodology at /methodology.
#1GMass(rank #10 in The 11 Best Cold Email Software Tools)
$20/mo+Best for managing campaigns directly inside the Gmail interface.
Full GMass review · Compare: GMass vs Instantly.ai · Alternatives
#2Instantly.ai(rank #1 in The 11 Best Cold Email Software Tools)
$37/mo+Best for scaling outreach with unlimited mailboxes and warm-up at a flat, predictable price.
#3Smartlead.ai(rank #2 in The 11 Best Cold Email Software Tools)
$39/mo+Best for agencies due to its master inbox, client management, and advanced deliverability tools.
#4Apollo.io(rank #4 in The 11 Best Cold Email Software Tools)
$49/mo+Best for combining a massive B2B database with a powerful outreach sequencing engine.
#5Woodpecker.co(rank #6 in The 11 Best Cold Email Software Tools)
$49/mo+Best for protecting domain reputation with human-like sending algorithms and safety features.
#6QuickMail(rank #9 in The 11 Best Cold Email Software Tools)
$49/mo+A reliable, long-standing tool with excellent deliverability features for experienced agency users.
#7Klenty(rank #8 in The 11 Best Cold Email Software Tools)
$50/mo+Best for sales teams needing deep, bi-directional sync with CRMs like HubSpot and Pipedrive.
#8Lemlist(rank #3 in The 11 Best Cold Email Software Tools)
$59/mo+Best for adding personalized images and videos to emails to increase reply rates.
#9Mailshake(rank #5 in The 11 Best Cold Email Software Tools)
$59/mo+The most intuitive and easy-to-use platform for launching campaigns quickly.
#10Reply.io(rank #7 in The 11 Best Cold Email Software Tools)
$60/mo+Best for building automated sequences that include email, calls, and LinkedIn tasks.
#11Clay(rank #11 in The 11 Best Cold Email Software Tools)
$149/mo+A data orchestration platform that enriches leads for hyper-personalization before you send emails.
Methodology: /methodology · No paid placement ever · Verified .