KnowBe4 vs Hoxhunt vs Proofpoint: which security awareness training platform is best for your company in 2026?
Every price and fact below was checked on each company's own website on October 11, 2026. Sources are listed at the bottom. No company pays to appear.
The short answer
KnowBe4 is the only one of the three that publishes list prices, from $2.40 per user per month (SAT Foundation, 25 to 50 seats, 3 year term), so it is the best pick for a small or mid-sized team that wants to budget before talking to sales. Hoxhunt is the better fit for a security team that wants personalised, gamified phishing training and email incident response in one platform, but it quotes only after a 30 minute scoping call. Proofpoint, sold as ZenGuide, suits companies that already use Proofpoint and want training tied to user risk scoring, with no price shown on its page.
Side by side
| KnowBe4 | Hoxhunt | Proofpoint Security Awareness | |
|---|---|---|---|
| Top 11 rank | #1 | #2 | #3 |
| Best for | Small and mid-sized teams that want published per-seat pricing and a large training library | Security teams that want adaptive phishing training and email incident response automation together | Companies that want risk-based training tied to user risk scoring from one security vendor |
| Published price | SAT Foundation $2.40 and SAT Advanced $3.75 per user per month at 25 to 50 seats, on a 3 year term | Not published. Priced per employee, quote after a 30 minute scoping call | Not published on the product page |
| Price at larger sizes | SAT Foundation falls to $1.63 and SAT Advanced to $2.79 at 501 to 1000 seats. 1001 or more seats is quote only | Not published | Not published |
| Smallest published tier | 25 to 50 seats | Not mentioned on the pricing page | Not mentioned on the product page |
| Training library | Foundation: 200+ pieces of content. Advanced: 1000+ pieces, including The Inside Man series. Localised in 47+ languages | Library of customisable training packages, plus AI generated training. Number of modules not stated | Topics, difficulty levels, formats and languages are listed, but no module count or language count is stated |
| Phishing simulation | Unlimited simulated phishing tests on both tiers, plus simulated vishing and callback phishing | Simulations across email, SMS, phone calls and Teams, personalised by department and location | Simulations built from current attacks, using the Satori Phishing Simulation Agent and AI ThreatFlip |
| Personalisation and risk scoring | AI selected phishing templates per user, and a dynamic Risk Score per user | Simulations personalised to each employee, with micro-trainings after each one | Risk-based enrolment: users are grouped by risk, role and behaviour and enrolled in training automatically |
| Incident response for reported emails | Phish Alert Button for reporting. PhishER Plus is a separate add-on | Email incident response automation is a named product that resolves false-positive reports | Report Suspicious button across email and mobile |
| Published results | Customers average a Phish-Prone Percentage drop from 33.1% to 4.1% within 12 months (vendor figure) | 20x lower failure rates, 90%+ engagement, 75%+ detect rates (vendor figures) | Cites that 95% of cyberattacks involve the human element. Publishes no results of its own customers |
The winner, by what you need
Small teams that need a price before a sales call
KnowBe4
It is the only one of the three with list prices on its site, from $2.40 per user per month at 25 to 50 seats.
Large libraries and compliance training
KnowBe4
Its Advanced tier lists 1000+ pieces of content and its content is localised in 47+ languages. The other two do not state a module count.
Gamified, personalised phishing training
Hoxhunt
Hoxhunt sends simulations across email, SMS, phone calls and Teams, personalised by department and location, and builds the programme around gamification.
Handling real reported phishing emails as well as training
Hoxhunt
Email incident response automation is listed as its own product, and it says it resolves false-positive reports automatically.
Training driven by user risk scoring
Proofpoint Security Awareness
ZenGuide enrols users in training automatically by risk, role and behaviour, and uses threat-informed risk scoring.
Worth knowing
- Only KnowBe4 publishes a price. Its page says pricing is as of May 2026, list pricing may change at any time, taxes are not included, and non-profit and competitive upgrade discounts are available on request.
- KnowBe4 prices are per seat per month on a 3 year term. 1001 or more seats is quote only. Prices differ by region and are also shown in other currencies.
- Hoxhunt and Proofpoint state no price on the pages read. Costs depend on the number of employees and the products chosen.
- Proofpoint's older security awareness training address now redirects to its Mitigate Human Risk page, where the product is called ZenGuide. It is the same product line, not a different company.
- The results figures for KnowBe4 and Hoxhunt are the vendors' own claims and are not independently checked. Prices and features were read on 11 October 2026.
See all eleven in the full ranking: KnowBe4 vs Hoxhunt vs Proofpoint Security Awareness: 11 Best Security Awareness Training Platforms 2026.
Sources
- KnowBe4 price tiers, 3 year term, May 2026 pricing note, 1001+ seats by quote, Foundation 200+ and Advanced 1000+ content, unlimited phishing tests, AI selected templates, vishing, callback phishing, Phish Alert Button, PhishER Plus add-on: https://www.knowbe4.com/products/security-awareness-training/pricing
- KnowBe4 47+ languages, AI generated phishing and vishing simulations, dynamic Risk Score, Phish-Prone Percentage drop from 33.1% to 4.1% in 12 months: https://www.knowbe4.com/products/security-awareness-training
- Hoxhunt pricing is per employee with a quote after a 30 minute scoping call: https://hoxhunt.com/pricing
- Hoxhunt simulations across email, SMS, phone and Teams, personalisation, customisable training packages, email incident response automation, 20x lower failure rates, 90%+ engagement, 75%+ detect rates: https://hoxhunt.com/
- Proofpoint ZenGuide risk-based training, adaptive enrolment, Satori Phishing Simulation Agent, AI ThreatFlip, Report Suspicious button, 95% human element statistic, redirect from the security awareness training address: https://www.proofpoint.com/us/products/mitigate-human-risk