The 11 highest-rated marketing · competitive intelligence
The highest-rated provider in the Top 11 The 11 Best Competitor Analysis Tools is Semrush at 9.3/9.4, followed by Ahrefs (9.1/9.4).
Why this answer
Sorted by our 9.4-point composite score across 6 weighted criteria (see /methodology). Identical to the canonical ranking when the canonical ranking is also score-ordered.
Showing the top 11 of 11+ screened. Methodology at /methodology.
#1Semrush(rank #1 in The 11 Best Competitor Analysis Tools)
9.3/9.4The most extensive all-in-one toolkit for SEO, PPC, and content.
Full Semrush review · Compare: Semrush vs Ahrefs · Alternatives
#2Ahrefs(rank #2 in The 11 Best Competitor Analysis Tools)
9.1/9.4Unmatched backlink index with a superb user interface.
#3Similarweb(rank #3 in The 11 Best Competitor Analysis Tools)
8.9/9.4Most accurate website traffic and audience data.
#4Moz Pro(rank #4 in The 11 Best Competitor Analysis Tools)
8.6/9.4Trusted SEO tool with a focus on usability.
#5SpyFu(rank #5 in The 11 Best Competitor Analysis Tools)
8.4/9.4Unrivaled historical data for PPC campaigns.
#6SE Ranking(rank #6 in The 11 Best Competitor Analysis Tools)
8.1/9.4Excellent value with a complete SEO toolset.
#7Brandwatch(rank #7 in The 11 Best Competitor Analysis Tools)
7.9/9.4The leader in social listening and consumer intelligence.
#8Crayon(rank #8 in The 11 Best Competitor Analysis Tools)
7.7/9.4Automates tracking of messaging and product changes.
#9Wappalyzer(rank #9 in The 11 Best Competitor Analysis Tools)
7.5/9.4The best tool for identifying competitor tech stacks.
#10Owletter(rank #10 in The 11 Best Competitor Analysis Tools)
7.3/9.4Specialized tool for tracking competitor emails.
#11Visualping(rank #11 in The 11 Best Competitor Analysis Tools)
7.1/9.4Simple, powerful monitoring for any webpage change.
Methodology: /methodology · No paid placement ever · Verified .