Triple Whale review

Foundation at $219 a month is the cheapest serious attribution here, with a real free plan under it.

Verdict

The attribution answer at a price a mid sized brand can sign. Foundation at $219 a month puts multi touch attribution, the ad accounts, the store and Moby, its AI operator, into one dashboard, and underneath it sits a genuine free plan at $0 with ten users, ad, Amazon and email integration and a twelve month lookback. For a brand doing $2 million a year that is roughly one percent of a month's revenue for the number the week runs on. Triple Whale states more than 60,000 brands. The rating is the more useful figure: 4.1 stars from 91 reviews, 79 percent five star and 16 percent one star, which is the shape of a product people either build their week on or abandon by month three. It sits second rather than first because TrueProfit publishes its whole ladder on its own site and states a real time refresh, and Triple Whale does neither.

What customers praise

The free plan is not a trial. Ten users, the ad and Amazon and email integrations, a twelve month lookback and basic attribution, at $0, so a brand can find out whether it will open the thing before it pays. Annual billing saves 17 percent on both paid tiers and the listing prints both numbers. Moby is sold as an operator that takes actions rather than a chat window, and the listing names Facebook, Google Ads, Klaviyo and TikTok instead of counting to sixty.

What customers criticise

Its own pricing page returned HTTP 403 to every read on 20 September 2026, so every price on this page comes from its Shopify App Store listing. A brand not on Shopify has nowhere to read a number at all. Sixteen percent of 91 reviews are one star, high for a product at this price. Automate at $749 is a 3.4 times jump for autonomous actions most brands will not switch on in year one. And nowhere we could read does Triple Whale say how often the dashboard refreshes.

Best for

A Shopify brand doing 500 to 5,000 orders a month that spends real money on Meta and Google and cannot say, at 11am on a Tuesday, what today's blended cost of acquiring a customer is.

At a glance

• Integrations: Shopify, Facebook, Google Ads, Klaviyo, TikTok, Amazon
• Regions served: US, UK, EU
• Typical onboarding: 7 days
• Free tier: yes

Red flags

Public risk signals as of September 2026: low. Live product. Free, Foundation at $219 and Automate at $749, both billing cycles, the 4.1 star rating and the 91 review base all read on apps.shopify.com/triplewhale-1 on 20 September 2026. triplewhale.com/pricing returned HTTP 403 Forbidden behind Cloudflare to repeated reads the same day, which is why no price is quoted from the vendor's own site. The 60,000 brand figure is a vendor claim with no method published. No adverse public signals found. See the full red-flag report.

Alternatives

See alternatives to Triple Whale, or compare against the next-ranked entry: Triple Whale vs Polar Analytics.

Source: Top 11 TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026, verified September 20, 2026 — no paid placement.