TrueProfit review

Real time net profit with the whole cost side, from $35 a month, and the full price ladder published on its own site.

Verdict

It wins on the two things this page weighs most. TrueProfit says it tracks your store's true profit in real time and on autopilot, and it holds the cost side that makes profit mean anything: cost of goods tracked automatically, shipping cost, custom costs, ad spend pulled from Facebook, Google, TikTok, Microsoft, Pinterest, Snapchat and Amazon, all landing in a net profit dashboard and a profit and loss report. Then it publishes the whole price table on its own site, which one other entry on this page manages. Basic is $35 a month for 300 orders at 30 cents an extra order capped at $300. Enterprise is $200 for 3,500 orders at 7 cents an extra order capped at $1,000. A brand can work out its bill at 900 orders and at 4,000 orders in under a minute. The public record is the strongest here too: 4.9 stars from 903 reviews on the Shopify App Store, 98 percent of them five star. Its MCP connection lets ChatGPT or Claude read the profit data directly, which is the first useful version of that idea in this category.

What customers praise

Four plans, four order limits, four overage rates and four caps, all printed. Nobody else here gives a buyer that much to plan with. The cap matters more than the rate: a brand that doubles its orders in December knows the worst case is $300 on Basic rather than an open meter. Fourteen days free on every plan. Shipping integrations are named rather than counted, Shippo, ShipStation, Shipwire, ShippingEasy, ShipBob and Shiphero, so a brand can check its own carrier before it signs.

What customers criticise

It is profit analytics, not attribution. TrueProfit will tell you Tuesday lost money and it will not settle the argument about whether Meta or Google deserves the credit, so a brand spending over $100,000 a month usually ends up paying for this and for Triple Whale or Northbeam. The order limits bite early: Enterprise stops at 3,500 orders a month, so a brand doing 8,000 is on overages of $315 a month on top of $200, or in a conversation. The named integrations lean toward dropshipping and print on demand, with CJ Dropshipping on the list, which says something about who the product grew up serving.

Best for

A brand under 3,500 orders a month that wants to know what yesterday actually made after ad spend, cost of goods, shipping and transaction fees, without a sales call.

At a glance

• Integrations: Shopify, Facebook, Google Ads, TikTok, Microsoft Ads, Pinterest, Snapchat, Amazon, ShipStation, ShipBob
• Regions served: US, UK, EU
• Typical onboarding: 2 days

Red flags

Public risk signals as of September 2026: none. Live product. Basic at $35 for 300 orders with 30 cents per extra order capped at $300, Advanced at $60 for 600 orders at 20 cents capped at $500, Ultimate at $100 for 1,500 orders at 10 cents capped at $700, Enterprise at $200 for 3,500 orders at 7 cents capped at $1,000, the 14 day trial on all four, and the named marketing and shipping integrations all read on trueprofit.io/pricing on 20 September 2026. The same ladder, the 4.9 star rating, the 903 review base and the real time and on autopilot wording read on apps.shopify.com/trueprofit the same day. No adverse public signals found. See the full red-flag report.

Alternatives

See alternatives to TrueProfit, or compare against the next-ranked entry: TrueProfit vs Triple Whale.

Source: Top 11 TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026, verified September 20, 2026 — no paid placement.