ActiveCampaign vs Drip
Side-by-side from the Top 11 ranking of The 11 Best Email Marketing Software. Last verified June 4, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #9) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| ActiveCampaign | Drip | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Email Marketing Software | #9 / The 11 Best Email Marketing Software |
| Score (out of 9.4) | 9.2 | 7.7 |
| Best for | Advanced automation & CRM | Advanced e-commerce automation |
| Pricing | $$ ($29 to $479+/mo) | $$$ ($39 to $1,999+/mo) |
| HQ | Chicago, USA | Minneapolis, USA |
| Founded | 2003 | 2013 |
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comDrip
A powerful, e-commerce-first platform for brands needing highly sophisticated automation and personalization.
www.drip.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.