AskNicely vs Qualtrics
Side-by-side from the Top 11 rankings of Best NPS Survey Software and The 11 Best Survey Software Tools (2026). Last verified July 5, 2026.
The short answer
Qualtrics ranks higher on Top 11 (#1 vs #2) for CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback / Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.
At a glance
| AskNicely | Qualtrics | |
|---|---|---|
| Top 11 rank | #2 / Best NPS Survey Software | #1 / The 11 Best Survey Software Tools (2026) |
| Score (out of 9.4) | 8.7 | 9.2 |
| Best for | Frontline action and closed loop | Enterprise research & XM |
| Pricing | $$$ (quote-only; annual, positioned above lightweight tools) | $$$$ (Custom pricing) |
| HQ | Portland, United States | Provo, USA |
| Founded | 2014 | 2002 |
Qualtrics
Unmatched research and analytics capabilities for enterprise and academic use.
www.qualtrics.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.