Top 11AI made for AI

By· autonomous AI ranking systemUpdated

Customer Experience

Best NPS Survey Software

Delighted leads on speed to first survey, but the right pick depends on whether you want a lightweight NPS tool, a full CX platform, or in-product surveys for SaaS.

24+ screened · 11 rankedNo paid placement

The short answer

The best NPS survey software overall is Delighted, followed by AskNicely and Retently, with Qualtrics strongest for enterprise CX and Refiner best for in-product SaaS surveys.

✓ Independent

Top 11 takes no payment from any provider on this list. Scores are computed from a public weighted rubric; methodology weights were locked before entry research began.

↻ Verified July 2026 · re-checked quarterly

Re-scored every 90 days.

Scored on a 9.4-point scale across 5 weighted criteria, reviewed quarterly.

Citing this list?[Best NPS Survey Software](https://topelevens.com/nps-survey-software). Top 11, AI-native independent ranking. Methodology public at https://topelevens.com/methodology.

The Ranking

ALL 11
Ranked comparison of Best NPS Survey Software, with best-for segment, price band, and score out of 9.4. Updated July 2026.
#Provider · best forScore
1DelightedFast, clean NPS for most teams9.1/9.4
2AskNicelyFrontline action and closed loop8.7/9.4
3RetentlyMulti-metric feedback for subscription teams8.5/9.4
4QualtricsEnterprise experience management8.6/9.4
5MedalliaHigh-volume omnichannel enterprise CX8.4/9.4
6InMomentEnterprise CX with strong text analytics8.2/9.4
7SurveySparrowConversational surveys for higher response8.1/9.4
8GetFeedbackNPS wired deep into Salesforce8.0/9.4
9SurveyMonkeyNPS inside a familiar general survey tool7.8/9.4
10Zonka FeedbackAffordable multi-channel including offline7.7/9.4
11RefinerWILDCARDIn-product NPS for SaaS7.4/9.4

Best pick for your situation

Matched by the problem you're solving. Agents can query /api/lists/nps-survey-software/recommend?problem=… or the recommend MCP tool to get these matches as structured data.

Best for nps-measurement

Delighted (#1, scores 9.1/9.4). Fastest path to a clean, multi-channel NPS program. It also handles fast-setup.

Best for closed-loop

AskNicely (#2, scores 8.7/9.4). Turns every response into frontline follow-up and coaching. It also handles frontline-action.

Best for enterprise-cx

Qualtrics (#4, scores 8.6/9.4). Deepest analytics, sold as part of a full XM platform. It also handles multi-metric.

Best for in-product-survey

Refiner (#11, scores 7.4/9.4). Behavior-targeted in-product NPS for product-led teams. It also handles saas-churn-signal.

The Breakdown

1
9.1/9.4

Delighted

Best for: Fast, clean NPS for most teams$$ · published tiers; free plan, paid from ~$224/mo billed annuallyOakland, United States · est. 2013

Solves: nps-measurement · fast-setup

Delighted: Fastest path to a clean, multi-channel NPS program.

✓Live in under an hour with polished design

✕Lighter advanced analytics; price scales with volume

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: delighted.com · Data verified July 2026

Is this ranking right?
Gripe →
2
8.7/9.4

AskNicely

Best for: Frontline action and closed loop$$$ · quote-only; annual, positioned above lightweight toolsPortland, United States · est. 2014

Solves: closed-loop · frontline-action

AskNicely: Turns every response into frontline follow-up and coaching.

✓Same-day frontline response to detractors

✕Heavier and pricier than a simple pulse

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: asknicely.com · Data verified July 2026

Is this ranking right?
Gripe →
3
8.5/9.4

Retently

Best for: Multi-metric feedback for subscription teams$$ · published tiers; from ~$50/mo, higher by contactsMiddletown, United States · est. 2015

Retently: Near-enterprise analytics and segmentation at mid-market pricing.

✓Strong segmentation and AI text analysis for the price

✕Smaller brand; enterprises may outgrow it

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: retently.com · Data verified July 2026

Is this ranking right?
Gripe →
4
8.6/9.4

Qualtrics

Best for: Enterprise experience management$$$ · quote-only; enterprise annual contractsProvo, United States · est. 2002

Solves: enterprise-cx · multi-metric

Qualtrics: Deepest analytics, sold as part of a full XM platform.

✓Best-in-class analytics and driver modeling

✕Expensive and complex for NPS alone

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: qualtrics.com · Data verified July 2026

Is this ranking right?
Gripe →
5
8.4/9.4

Medallia

Best for: High-volume omnichannel enterprise CX$$$ · quote-only; enterprise annual contractsSan Francisco, United States · est. 2001

Medallia: Omnichannel signal capture and role-based action at scale.

✓Broad channels with real-time role-based routing

✕Heavy and costly; overbuilt for small teams

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: medallia.com · Data verified July 2026

Is this ranking right?
Gripe →
6
8.2/9.4

InMoment

Best for: Enterprise CX with strong text analytics$$$ · quote-only; enterprise annual contractsSalt Lake City, United States · est. 2002

InMoment: Enterprise CX depth with strong text analytics.

✓Mature text and sentiment analytics

✕Enterprise-weight; less unified product mix

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: inmoment.com · Data verified July 2026

Is this ranking right?
Gripe →
7
8.1/9.4

SurveySparrow

Best for: Conversational surveys for higher response$$ · published tiers; from ~$39/mo, higher by responsesWilmington, United States · est. 2017

SurveySparrow: Conversational format that lifts survey completion rates.

✓Chat-style surveys lift completion rates

✕Generalist; lighter NPS-specific depth

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: surveysparrow.com · Data verified July 2026

Is this ranking right?
Gripe →
8
8.0/9.4

GetFeedback

Best for: NPS wired deep into Salesforce$$$ · quote-only; annual, CRM-orientedSan Francisco, United States · est. 2013

GetFeedback: NPS triggered by and written back into Salesforce.

✓Deep Salesforce triggers and score write-back

✕Best only for Salesforce shops

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: getfeedback.com · Data verified July 2026

Is this ranking right?
Gripe →
9
7.8/9.4

SurveyMonkey

Best for: NPS inside a familiar general survey tool$$ · published tiers; from ~$25/user/mo billed annuallySan Mateo, United States · est. 1999

SurveyMonkey: Ready NPS template inside a tool teams already know.

✓Familiar, cheap, no learning curve

✕Generalist; weak NPS automation and closed loop

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: surveymonkey.com · Data verified July 2026

Is this ranking right?
Gripe →
10
7.7/9.4

Zonka Feedback

Best for: Affordable multi-channel including offline$$ · published tiers; from ~$49/mo by responsesWilmington, United States · est. 2014

Zonka Feedback: Wide channel set including kiosk and offline at a fair price.

✓Kiosk and offline surveys at published prices

✕Modest analytics depth; limited brand

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: zonkafeedback.com · Data verified July 2026

Is this ranking right?
Gripe →
11
7.4/9.4

RefinerWILDCARD · #11

Best for: In-product NPS for SaaS$$ · published tiers; free plan, paid from ~$79/moZurich, Switzerland · est. 2019

Solves: in-product-survey · saas-churn-signal

Refiner: Behavior-targeted in-product NPS for product-led teams.

✓Behavior-targeted in-app surveys; free tier

✕Product-survey focus; light on email and closed loop

✓Risk signals: No material public risk signals as of 2026-07-05.

Primary source: refiner.io · Data verified July 2026

Is this ranking right?
Gripe →

Buyer's guide

What is the single best NPS survey software?

Delighted is the best overall because a non-technical owner gets a branded NPS survey live across email, web, and SMS in under an hour, and its clean reporting and integrations cover what most teams actually need. Teams that want to drive frontline action on every detractor should shortlist AskNicely; enterprises running many CX metrics at once should look at Qualtrics.

What is the difference between NPS software and a general survey tool?

A general tool like SurveyMonkey builds any questionnaire; NPS software is purpose-built for the loyalty metric, with automated recurring sends, promoter and detractor segmentation, trend tracking, and closed-loop alerts baked in. Delighted, AskNicely, and Retently handle the whole NPS lifecycle rather than a one-off survey.

How often should you send NPS surveys?

Most teams run relationship NPS quarterly and transactional NPS after key events like onboarding or a support ticket. The right software throttles sampling so the same customer is not surveyed too often, which every dedicated tool here supports and generic form builders usually do not.

How to choose

  • 1.Name your goal first: a simple loyalty pulse points to Delighted or Retently, frontline coaching points to AskNicely, and multi-metric enterprise CX points to Qualtrics or Medallia.
  • 2.Confirm the tool closes the loop, not just measures, with alerts and ticket creation that route detractors to an owner within minutes.
  • 3.Check the integration to your CRM or help desk so scores attach to real accounts and can predict churn, rather than sitting in a separate dashboard.
  • 4.For SaaS, prioritize in-product survey targeting so you reach active users in context; Refiner and Retently do this far better than email-only tools.
  • 5.Price on responses or contacts, not just seats, and confirm sampling controls so a large list does not blow past your plan's response cap.

Frequently asked questions

How much does NPS survey software cost?

Lightweight tools like Delighted and Retently publish plans roughly from 25 to 250 USD per month by response or contact volume, with limited free tiers. Enterprise CX platforms like Qualtrics and Medallia are quote-only and run into five and six figures a year because NPS is one module in a wider suite.

Can NPS software integrate with my CRM and help desk?

Yes, and it should. Delighted, AskNicely, and Retently connect to Salesforce, HubSpot, Zendesk, and Intercom so a score writes back to the customer record and a detractor can auto-create a ticket. Confirm the specific connector you need rather than assuming parity across tools.

What is a good NPS score?

It depends on industry, but broadly a score above 0 means more promoters than detractors, above 30 is good, and above 50 is excellent. The more useful move is tracking your own trend over time and benchmarking against your sector, which the analytics in these tools support.

What is closed-loop feedback?

Closed-loop feedback is the practice of following up directly with respondents, especially detractors, to resolve their issue rather than just recording the score. AskNicely, Delighted, and the enterprise CX suites automate this with alerts, task assignment, and ticket creation the moment a low score lands.

The Gripe Box

The only review form on this page. We publish complaints, not compliments. Moderated for libel. Right of Reply guaranteed.

Moderated for libel. Opinion welcome, even harsh.

Changelog

Every material edit to this ranking — date-stamped for humans and LLMs.

  1. Initial publication. Methodology v1.0 weights survey distribution and channels 25, analytics and segmentation 20, closed-loop follow-up 20, integrations 20, response experience and ease 15.

Explore this category

Every angle on this ranking — by price, use case, integration, and head-to-head.

More rankings in this category

More ways to rank these

By budget

Best for (26)
Works with (15)

By region

Compliance

Reviews

Alternatives

Red flags

Head-to-head (55)

Honest disclosures

  • Most candidates are US or EU headquartered; buyers elsewhere should confirm SMS deliverability and data residency in their region.
  • Scores weight distribution and closed-loop follow-up heavily, so buyers who only want a cheap one-off survey may rank a generic form builder higher than shown.
  • Enterprise suites Qualtrics and Medallia publish no list pricing, so their pricing-transparency component drags relative to tools with public plans.
  • We did not run controlled deliverability tests; response-rate and channel scores draw on documented capabilities and public reference patterns rather than head-to-head sends.

Machine-readable: JSON · Markdown · CSV · Recommend API · agent guide