Retently vs Qualtrics

Side-by-side from the Top 11 rankings of Best NPS Survey Software and The 11 Best Survey Software Tools (2026). Last verified July 5, 2026.

The short answer

Qualtrics ranks higher on Top 11 (#1 vs #3) for CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback / Teams running customer surveys, NPS, and market research. Unmatched research and analytics capabilities for enterprise and academic use.

At a glance

RetentlyQualtrics
Top 11 rank#3 / Best NPS Survey Software#1 / The 11 Best Survey Software Tools (2026)
Score (out of 9.4)8.59.2
Best forMulti-metric feedback for subscription teamsEnterprise research & XM
Pricing$$ (published tiers; from ~$50/mo, higher by contacts)$$$$ (Custom pricing)
HQMiddletown, United StatesProvo, USA
Founded20152002

Retently

Near-enterprise analytics and segmentation at mid-market pricing.

www.retently.com

See full entry in Best NPS Survey Software

Qualtrics

Unmatched research and analytics capabilities for enterprise and academic use.

www.qualtrics.com

See full entry in The 11 Best Survey Software Tools (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.