AskNicely vs Refiner
Side-by-side from the Top 11 ranking of Best NPS Survey Software. Last verified July 5, 2026.
The short answer
AskNicely ranks higher on Top 11 (#2 vs #11) for CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback. Turns every response into frontline follow-up and coaching.
At a glance
| AskNicely | Refiner | |
|---|---|---|
| Top 11 rank | #2 / Best NPS Survey Software | #11 / Best NPS Survey Software |
| Score (out of 9.4) | 8.7 | 7.4 |
| Best for | Frontline action and closed loop | In-product NPS for SaaS |
| Pricing | $$$ (quote-only; annual, positioned above lightweight tools) | $$ (published tiers; free plan, paid from ~$79/mo) |
| HQ | Portland, United States | Zurich, Switzerland |
| Founded | 2014 | 2019 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.