SurveyMonkey vs Refiner

Side-by-side from the Top 11 rankings of The 11 Best Survey Software Tools (2026) and Best NPS Survey Software. Last verified June 20, 2026.

The short answer

SurveyMonkey ranks higher on Top 11 (#2 vs #11) for Teams running customer surveys, NPS, and market research / CX, product, and customer success teams measuring loyalty with Net Promoter Score and closing the loop on feedback. The best general-purpose tool, balancing features with user-friendliness.

At a glance

SurveyMonkeyRefiner
Top 11 rank#2 / The 11 Best Survey Software Tools (2026)#11 / Best NPS Survey Software
Score (out of 9.4)97.4
Best forVersatile all-around survey toolIn-product NPS for SaaS
Pricing$$ ($39 to $119/user/mo)$$ (published tiers; free plan, paid from ~$79/mo)
HQSan Mateo, USAZurich, Switzerland
Founded19992019

SurveyMonkey

The best general-purpose tool, balancing features with user-friendliness.

www.surveymonkey.com

See full entry in The 11 Best Survey Software Tools (2026)

Refiner

Behavior-targeted in-product NPS for product-led teams.

refiner.io

See full entry in Best NPS Survey Software

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.