Brevo (formerly Sendinblue) vs Klaviyo
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Software and The 11 Best Marketing Automation Software (2026). Last verified June 4, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#3 vs #3) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
At a glance
| Brevo (formerly Sendinblue) | Klaviyo | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Email Marketing Software | #3 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 8.8 | 8.9 |
| Best for | All-in-one marketing suite | E-commerce & DTC brands |
| Pricing | $ ($25 to $66+/mo) | $$ ($60 to $1,955/mo) |
| HQ | Paris, France | Boston, USA |
| Founded | 2012 | 2012 |
Brevo (formerly Sendinblue)
The best all-in-one platform, offering email, SMS, chat, and more with an incredibly generous free plan.
www.brevo.comKlaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.