ConvertKit vs Klaviyo
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Software and The 11 Best Marketing Automation Software (2026). Last verified June 4, 2026.
The short answer
ConvertKit ranks higher on Top 11 (#2 vs #3) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best platform for creators, offering powerful segmentation and tools to sell digital products with ease.
At a glance
| ConvertKit | Klaviyo | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Email Marketing Software | #3 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 9 | 8.9 |
| Best for | Creators & digital products | E-commerce & DTC brands |
| Pricing | $$ ($9 to $2,166+/mo) | $$ ($60 to $1,955/mo) |
| HQ | Boise, USA | Boston, USA |
| Founded | 2013 | 2012 |
ConvertKit
The best platform for creators, offering powerful segmentation and tools to sell digital products with ease.
convertkit.comKlaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.