HubSpot vs Mailchimp
Side-by-side from the Top 11 rankings of HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 and Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026. Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Ecommerce brands running flows and campaigns. The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| HubSpot | Mailchimp | |
|---|---|---|
| Top 11 rank | #1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 | #4 / Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026 |
| Score (out of 9.4) | 9.3 | 8.7 |
| Best for | All-in-one CRM platform | Ease of use and design |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($50 to $500/mo) |
| HQ | Cambridge, USA | Atlanta, USA |
| Founded | 2006 | 2001 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Mailchimp
Easiest to use platform for beginners.
mailchimp.comSee full entry in Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.