HubSpot vs Mailchimp
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best Email Marketing Platforms for Ecommerce (2026). Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Ecommerce brands running flows and campaigns. The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| HubSpot | Mailchimp | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Marketing Automation Software (2026) | #4 / The 11 Best Email Marketing Platforms for Ecommerce (2026) |
| Score (out of 9.4) | 9.3 | 8.7 |
| Best for | All-in-one CRM platform | Ease of use and design |
| Pricing | $$$ ($800 to $3,600/mo) | $$ ($50 to $500/mo) |
| HQ | Cambridge, USA | Atlanta, USA |
| Founded | 2006 | 2001 |
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Mailchimp
Easiest to use platform for beginners.
mailchimp.comSee full entry in The 11 Best Email Marketing Platforms for Ecommerce (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.