Klaviyo vs Adobe Marketo Engage
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#3 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
At a glance
| Klaviyo | Adobe Marketo Engage | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Marketing Automation Software (2026) | #4 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 8.9 | 8.6 |
| Best for | E-commerce & DTC brands | Enterprise B2B powerhouse |
| Pricing | $$ ($60 to $1,955/mo) | $$$$ ($1,500 to $10,000+/mo) |
| HQ | Boston, USA | San Jose, USA |
| Founded | 2012 | 2006 |
Klaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Adobe Marketo Engage
An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
business.adobe.com/products/marketo/adobe-marketo.htmlSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.