Klaviyo vs Adobe Marketo Engage
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Platforms for Ecommerce (2026) and The 11 Best Marketing Automation Software (2026). Last verified June 11, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#1 vs #4) for Ecommerce brands running flows and campaigns / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). Unbeatable Shopify data integration for powerful segmentation.
At a glance
| Klaviyo | Adobe Marketo Engage | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Email Marketing Platforms for Ecommerce (2026) | #4 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 9.4 | 8.6 |
| Best for | Shopify power users | Enterprise B2B powerhouse |
| Pricing | $$$ ($200 to $1,500+/mo) | $$$$ ($1,500 to $10,000+/mo) |
| HQ | Boston, USA | San Jose, USA |
| Founded | 2012 | 2006 |
Klaviyo
Unbeatable Shopify data integration for powerful segmentation.
www.klaviyo.comSee full entry in The 11 Best Email Marketing Platforms for Ecommerce (2026)
Adobe Marketo Engage
An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
business.adobe.com/products/marketo/adobe-marketo.htmlSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.