Klaviyo vs Adobe Marketo Engage

Side-by-side from the Top 11 rankings of Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026 and HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026. Last verified June 11, 2026.

The short answer

Klaviyo ranks higher on Top 11 (#1 vs #4) for Ecommerce brands running flows and campaigns / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). Unbeatable Shopify data integration for powerful segmentation.

At a glance

KlaviyoAdobe Marketo Engage
Top 11 rank#1 / Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026#4 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Score (out of 9.4)9.48.6
Best forShopify power usersEnterprise B2B powerhouse
Pricing$$$ ($200 to $1,500+/mo)$$$$ ($1,500 to $10,000+/mo)
HQBoston, USASan Jose, USA
Founded20122006

Adobe Marketo Engage

An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.

business.adobe.com/products/marketo/adobe-marketo.html

See full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.