Klaviyo vs Gorgias
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best Customer Support Software. Last verified June 7, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#3 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / Small and mid-size businesses choosing help desk and support software (Zendesk alternatives). The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
At a glance
| Klaviyo | Gorgias | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Marketing Automation Software (2026) | #4 / The 11 Best Customer Support Software |
| Score (out of 9.4) | 8.9 | 8.6 |
| Best for | E-commerce & DTC brands | The definitive help desk for e-commerce |
| Pricing | $$ ($60 to $1,955/mo) | $$$ ($50 to $900+/mo) |
| HQ | Boston, USA | San Francisco, USA |
| Founded | 2012 | 2015 |
Klaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.