Klaviyo vs HubSpot Marketing Hub
Side-by-side from the Top 11 rankings of Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026 and HubSpot Marketing Hub vs Sprout Social vs Agorapulse: 11 Best Social Media Tools for B2B 2026. Last verified June 11, 2026.
The short answer
HubSpot Marketing Hub ranks higher on Top 11 (#1 vs #1) for Ecommerce brands running flows and campaigns / B2B marketers scheduling and analyzing social. Unbeatable for tying social activity directly to CRM records, leads, and revenue.
At a glance
| Klaviyo | HubSpot Marketing Hub | |
|---|---|---|
| Top 11 rank | #1 / Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026 | #1 / HubSpot Marketing Hub vs Sprout Social vs Agorapulse: 11 Best Social Media Tools for B2B 2026 |
| Score (out of 9.4) | 9.4 | 9.2 |
| Best for | Shopify power users | Integrating social into the CRM |
| Pricing | $$$ ($200 to $1,500+/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Boston, USA | Cambridge, USA |
| Founded | 2012 | 2006 |
Klaviyo
Unbeatable Shopify data integration for powerful segmentation.
www.klaviyo.comSee full entry in Klaviyo vs Omnisend vs Drip: 11 Best Email Marketing Platforms for Ecommerce 2026
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.