Klaviyo vs HubSpot Marketing Hub
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Platforms for Ecommerce (2026) and The 11 Best Social Media Tools for B2B (2026). Last verified June 11, 2026.
The short answer
HubSpot Marketing Hub ranks higher on Top 11 (#1 vs #1) for Ecommerce brands running flows and campaigns / B2B marketers scheduling and analyzing social. Unbeatable for tying social activity directly to CRM records, leads, and revenue.
At a glance
| Klaviyo | HubSpot Marketing Hub | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Email Marketing Platforms for Ecommerce (2026) | #1 / The 11 Best Social Media Tools for B2B (2026) |
| Score (out of 9.4) | 9.4 | 9.2 |
| Best for | Shopify power users | Integrating social into the CRM |
| Pricing | $$$ ($200 to $1,500+/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Boston, USA | Cambridge, USA |
| Founded | 2012 | 2006 |
Klaviyo
Unbeatable Shopify data integration for powerful segmentation.
www.klaviyo.comSee full entry in The 11 Best Email Marketing Platforms for Ecommerce (2026)
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareSee full entry in The 11 Best Social Media Tools for B2B (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.