Klaviyo vs HubSpot Marketing Hub
Side-by-side from the Top 11 rankings of The 11 Best Marketing Automation Software (2026) and The 11 Best Social Media Tools for B2B. Last verified June 7, 2026.
The short answer
HubSpot Marketing Hub ranks higher on Top 11 (#1 vs #3) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo) / B2B marketers scheduling and analyzing social. Unbeatable for tying social activity directly to CRM records, leads, and revenue.
At a glance
| Klaviyo | HubSpot Marketing Hub | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Marketing Automation Software (2026) | #1 / The 11 Best Social Media Tools for B2B |
| Score (out of 9.4) | 8.9 | 9.2 |
| Best for | E-commerce & DTC brands | Integrating social into the CRM |
| Pricing | $$ ($60 to $1,955/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Boston, USA | Cambridge, USA |
| Founded | 2012 | 2006 |
Klaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
HubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.