Mailchimp vs Omnisend
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
Mailchimp ranks higher on Top 11 (#8 vs #10) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The easiest platform to get started with, perfect for beginners graduating from simple email marketing.
At a glance
| Mailchimp | Omnisend | |
|---|---|---|
| Top 11 rank | #8 / The 11 Best Marketing Automation Software (2026) | #10 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 7.8 | 7.4 |
| Best for | User-friendly email-first automation | Klaviyo alternative for e-commerce |
| Pricing | $$ ($20 to $350/mo) | $$ ($16 to $99+/mo) |
| HQ | Atlanta, USA | London, UK |
| Founded | 2001 | 2014 |
Mailchimp
The easiest platform to get started with, perfect for beginners graduating from simple email marketing.
mailchimp.comSee full entry in The 11 Best Marketing Automation Software (2026)
Omnisend
A strong e-commerce platform that excels at integrating SMS and push notifications into automated workflows.
www.omnisend.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.