MailerLite vs Klaviyo
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Software and The 11 Best Marketing Automation Software (2026). Last verified June 4, 2026.
The short answer
Klaviyo ranks higher on Top 11 (#3 vs #4) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
At a glance
| MailerLite | Klaviyo | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Email Marketing Software | #3 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 8.7 | 8.9 |
| Best for | Simplicity and great value | E-commerce & DTC brands |
| Pricing | $ ($9 to $19+/mo) | $$ ($60 to $1,955/mo) |
| HQ | Vilnius, Lithuania | Boston, USA |
| Founded | 2010 | 2012 |
MailerLite
The easiest-to-use platform on the list, offering a clean interface and excellent features for its price point.
www.mailerlite.comKlaviyo
The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
www.klaviyo.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.