Motive (formerly KeepTruckin) vs GPS Insight
Side-by-side from the Top 11 ranking of The 11 Best Fleet Management Software. Last verified June 16, 2026.
The short answer
Motive (formerly KeepTruckin) ranks higher on Top 11 (#2 vs #9) for Operations managers tracking and maintaining a fleet of vehicles. Best for driver app usability and ELD compliance.
At a glance
| Motive (formerly KeepTruckin) | GPS Insight | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Fleet Management Software | #9 / The 11 Best Fleet Management Software |
| Score (out of 9.4) | 9.1 | 7.6 |
| Best for | Driver-friendly ELD and workflow | Strong US-based customer support |
| Pricing | $$ ($25 to $45/vehicle/mo) | $$ ($24 to $40/vehicle/mo) |
| HQ | San Francisco, USA | Scottsdale, USA |
| Founded | 2013 | 2004 |
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.