NowCerts vs Salesforce Financial Services Cloud

Side-by-side from the Top 11 ranking of InsuredMine vs AgencyZoom vs NowCerts: 11 Best CRM for Insurance Agents (2026). Last verified October 31, 2026.

The short answer

NowCerts ranks higher on Top 11 (#3 vs #6) for Owners, principals and operations leads of United States insurance agencies, independent property and casualty, Medicare, health, benefits and life, who have decided to buy a CRM and want to know which one will agree with the agency management system they already run.. CRM inside the AMS, so nothing to sync. Two price tables disagree.

At a glance

NowCertsSalesforce Financial Services Cloud
Top 11 rank#3 / InsuredMine vs AgencyZoom vs NowCerts: 11 Best CRM for Insurance Agents (2026)#6 / InsuredMine vs AgencyZoom vs NowCerts: 11 Best CRM for Insurance Agents (2026)
Score (out of 9.4)7.46.6
Best forSmall agencies that want the CRM inside the AMSLarge brokerages that already run Salesforce
Pricing$$ (nowcerts.com/pricing: Essentials $99 for 1 user, Professional $169 for 2, Business $349 for 5, $45 per additional user, IVANS carrier downloads $35 on the two lower plans; momentumamp.com/pricing, where NowCerts' own Pricing link points: $119, $199, $419 and $54 a seat)$$$$ (Sales or Service Core $325, Advanced $500, Max $700 per user a month, billed annually; Insurance Brokerages included with Advanced and Max; Digital Insurance add on $180,000, included in Max)
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Salesforce Financial Services Cloud

Printed prices and an Insurance Brokerages edition. The AMS join is your project.

www.salesforce.com/financial-services/pricing/

See full entry in InsuredMine vs AgencyZoom vs NowCerts: 11 Best CRM for Insurance Agents (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.