Salesforce Marketing Cloud Account Engagement (Pardot) vs Mailchimp

Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.

The short answer

Salesforce Marketing Cloud Account Engagement (Pardot) ranks higher on Top 11 (#5 vs #8) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.

At a glance

Salesforce Marketing Cloud Account Engagement (Pardot)Mailchimp
Top 11 rank#5 / The 11 Best Marketing Automation Software (2026)#8 / The 11 Best Marketing Automation Software (2026)
Score (out of 9.4)8.47.8
Best forSalesforce-centric B2B marketingUser-friendly email-first automation
Pricing$$$$ ($1,250 to $15,000/mo)$$ ($20 to $350/mo)
HQAtlanta, USAAtlanta, USA
Founded20072001

Salesforce Marketing Cloud Account Engagement (Pardot)

The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.

www.salesforce.com/products/marketing-cloud/account-engagement/

See full entry in The 11 Best Marketing Automation Software (2026)

Mailchimp

The easiest platform to get started with, perfect for beginners graduating from simple email marketing.

mailchimp.com

See full entry in The 11 Best Marketing Automation Software (2026)

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.