Shopify Analytics vs Lifetimely by AMP

Side-by-side from the Top 11 ranking of TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026. Last verified September 20, 2026.

The short answer

Shopify Analytics ranks higher on Top 11 (#4 vs #5) for Founders, ecommerce directors and heads of growth at United States direct to consumer and ecommerce brands doing roughly $1 million to $100 million a year on Shopify, WooCommerce or Amazon, who want one live number for spend, orders and margin instead of four tabs.. Genuinely real time, 200 plus reports, included from $29 a month. It sees the store and nothing outside it.

At a glance

Shopify AnalyticsLifetimely by AMP
Top 11 rank#4 / TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026#5 / TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026
Score (out of 9.4)8.68.4
Best forEvery Shopify store, before it buys anything else500 to 15,000 orders a month, wanting cohorts and lifetime value
PricingFree with a plan (Basic $39 a month or $29 billed annually, Grow $105 or $79, Advanced $399 or $299, Plus from $2,300)$ (Free at $0 up to 50 orders a month, M $149, XL $499, XXL $749, Unlimited $999; S and L carry no printed price; Amazon add on $75)
HQ
Founded

Shopify Analytics

Genuinely real time, 200 plus reports, included from $29 a month. It sees the store and nothing outside it.

www.shopify.com/analytics

See full entry in TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026

Lifetimely by AMP

Seven order bands from $0 to $999, a real 14 day trial, and contribution margin by cohort at $149 a month.

useamp.com/

See full entry in TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.