Shopify Analytics vs Northbeam

Side-by-side from the Top 11 ranking of TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026. Last verified September 20, 2026.

The short answer

Shopify Analytics ranks higher on Top 11 (#4 vs #9) for Founders, ecommerce directors and heads of growth at United States direct to consumer and ecommerce brands doing roughly $1 million to $100 million a year on Shopify, WooCommerce or Amazon, who want one live number for spend, orders and margin instead of four tabs.. Genuinely real time, 200 plus reports, included from $29 a month. It sees the store and nothing outside it.

At a glance

Shopify AnalyticsNorthbeam
Top 11 rank#4 / TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026#9 / TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026
Score (out of 9.4)8.67.5
Best forEvery Shopify store, before it buys anything elseBrands spending $200,000 a month or more on ads
PricingFree with a plan (Basic $39 a month or $29 billed annually, Grow $105 or $79, Advanced $399 or $299, Plus from $2,300)$$$$ (Starter from $1,500 a month under $1.5 million annual spend, Professional $3,500 a month up to $500,000 monthly spend, Growth and Enterprise on a quote)
HQ
Founded

Shopify Analytics

Genuinely real time, 200 plus reports, included from $29 a month. It sees the store and nothing outside it.

www.shopify.com/analytics

See full entry in TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026

Northbeam

The most credible attribution here, from $1,500 a month, with named customers and named people. Not an operating dashboard.

www.northbeam.io/

See full entry in TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.