TrueProfit vs Lifetimely by AMP
Side-by-side from the Top 11 ranking of TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026. Last verified September 20, 2026.
The short answer
TrueProfit ranks higher on Top 11 (#1 vs #5) for Founders, ecommerce directors and heads of growth at United States direct to consumer and ecommerce brands doing roughly $1 million to $100 million a year on Shopify, WooCommerce or Amazon, who want one live number for spend, orders and margin instead of four tabs.. Real time net profit with the whole cost side, from $35 a month, and the full price ladder published on its own site.
At a glance
| TrueProfit | Lifetimely by AMP | |
|---|---|---|
| Top 11 rank | #1 / TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026 | #5 / TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026 |
| Score (out of 9.4) | 9.2 | 8.4 |
| Best for | Shopify brands under 3,500 orders a month that want live net profit | 500 to 15,000 orders a month, wanting cohorts and lifetime value |
| Pricing | $ (Basic $35 a month for 300 orders, Advanced $60 for 600, Ultimate $100 for 1,500, Enterprise $200 for 3,500, each with a printed overage rate and cap; 14 day free trial on all four) | $ (Free at $0 up to 50 orders a month, M $149, XL $499, XXL $749, Unlimited $999; S and L carry no printed price; Amazon add on $75) |
| HQ | — | — |
| Founded | — | — |
TrueProfit
Real time net profit with the whole cost side, from $35 a month, and the full price ladder published on its own site.
trueprofit.io/See full entry in TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026
Lifetimely by AMP
Seven order bands from $0 to $999, a real 14 day trial, and contribution margin by cohort at $149 a month.
useamp.com/See full entry in TrueProfit vs Triple Whale vs Polar: 11 Best Ecommerce Analytics Tools 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.