Upper Route Planner vs Badger Maps
Side-by-side from the Top 11 rankings of Routific vs OptimoRoute vs Onfleet: 11 Best Route Optimization Software 2026 and Salesforce Maps vs Anaplan vs Xactly: 11 Best Sales Territory Management Software 2026. Last verified October 11, 2026.
The short answer
Badger Maps ranks higher on Top 11 (#5 vs #7) for Dispatch and operations managers at delivery, field service and distribution fleets / RevOps leaders, sales operations teams, and field sales managers who design, balance, and assign account territories across a sales force. The easiest field-rep territory and routing app.
At a glance
| Upper Route Planner | Badger Maps | |
|---|---|---|
| Top 11 rank | #7 / Routific vs OptimoRoute vs Onfleet: 11 Best Route Optimization Software 2026 | #5 / Salesforce Maps vs Anaplan vs Xactly: 11 Best Sales Territory Management Software 2026 |
| Score (out of 9.4) | 8.1 | 8.3 |
| Best for | Per user tiers with stated limits | Field-rep mapping and routing |
| Pricing | $$ ($40 to $89/user/mo) | $$ (From ~$58/user/mo) |
| HQ | Not verified | San Francisco, USA |
| Founded | — | 2012 |
Upper Route Planner
Clear plan limits and a 7 day trial.
www.upperinc.com/pricing/See full entry in Routific vs OptimoRoute vs Onfleet: 11 Best Route Optimization Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.