What is a customer data platform (cdp)?

A Customer Data Platform is a type of software that creates a persistent, unified customer database that is accessible to other systems. It collects customer data from multiple sources, cleans and combines it to create a single customer profile, and makes that data available to marketing and other business tools.

Who uses one?

Marketing and data teams unifying customer data across channels

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $350/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Customer Data Platforms (CDPs). If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Customer Data Platforms (CDPs), verified June 17, 2026.