What is a monthly tracked users (mtus)?

A common pricing metric for analytics platforms, representing the number of unique users who perform at least one tracked action (event) in a given month.

Who uses one?

Marketing and growth teams mapping and optimizing multi-touch customer journeys

What does it cost?

Pricing varies. The cheapest provider in our Top 11 starts around $—/mo. See the cheapest providers ranked.

How do I pick one?

Read the full methodology for our 9.4-point scoring framework, then look at the canonical The 11 Best Customer Journey Analytics Platforms. If you want a slice of the ranking by price, fit, or compliance, jump to: cheapest · highest-rated · fastest onboarding.

Source: Top 11 The 11 Best Customer Journey Analytics Platforms, verified June 20, 2026.