The 11 cheapest marketing · automation

The cheapest provider in the Top 11 The 11 Best Marketing Automation Software (2026) is Omnisend at $16/mo, followed by GetResponse.

Why this answer

Sorted by published starting price, lowest first. We use each provider's lowest documented price band; where pricing is undisclosed, the entry falls to the bottom of the list.

Showing the top 11 of 11+ screened. Methodology at /methodology.

  1. #1Omnisend(rank #10 in The 11 Best Marketing Automation Software (2026))

    $16/mo+

    A strong e-commerce platform that excels at integrating SMS and push notifications into automated workflows.

    Full Omnisend review · Compare: Omnisend vs GetResponse · Alternatives

  2. #2GetResponse(rank #7 in The 11 Best Marketing Automation Software (2026))

    $19/mo+

    A budget-friendly, feature-rich platform including unique tools like webinar hosting for small businesses.

    Full GetResponse review · Alternatives

  3. #3Klaviyo(rank #3 in The 11 Best Marketing Automation Software (2026))

    $20/mo+

    The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.

    Full Klaviyo review · Alternatives

  4. #4Mailchimp(rank #8 in The 11 Best Marketing Automation Software (2026))

    $20/mo+

    The easiest platform to get started with, perfect for beginners graduating from simple email marketing.

    Full Mailchimp review · Alternatives

  5. #5Brevo (formerly Sendinblue)(rank #9 in The 11 Best Marketing Automation Software (2026))

    $25/mo+

    An excellent value proposition, bundling automation with chat, SMS, and a generous free tier.

    Full Brevo (formerly Sendinblue) review · Alternatives

  6. #6ActiveCampaign(rank #2 in The 11 Best Marketing Automation Software (2026))

    $29/mo+

    Unmatched automation power and flexibility at a competitive price point, perfect for sophisticated SMB marketers.

    Full ActiveCampaign review · Alternatives

  7. #7HubSpot(rank #1 in The 11 Best Marketing Automation Software (2026))

    $45/mo+

    The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.

    Full HubSpot review · Alternatives

  8. #8GoHighLevel(rank #11 in The 11 Best Marketing Automation Software (2026))

    $97/mo+

    A unique, agency-focused platform that can be white-labeled and resold to multiple clients.

    Full GoHighLevel review · Alternatives

  9. #9Customer.io(rank #6 in The 11 Best Marketing Automation Software (2026))

    $100/mo+

    A flexible, API-first platform for tech companies to automate messaging based on user behavior.

    Full Customer.io review · Alternatives

  10. #10Adobe Marketo Engage(rank #4 in The 11 Best Marketing Automation Software (2026))

    $895/mo+

    An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.

    Full Adobe Marketo Engage review · Alternatives

  11. #11Salesforce Marketing Cloud Account Engagement (Pardot)(rank #5 in The 11 Best Marketing Automation Software (2026))

    $1,250/mo+

    The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.

    Full Salesforce Marketing Cloud Account Engagement (Pardot) review · Alternatives

Methodology: /methodology · No paid placement ever · Verified .