The 11 cheapest marketing · automation
The cheapest provider in the Top 11 The 11 Best Marketing Automation Software (2026) is Omnisend at $16/mo, followed by GetResponse.
Why this answer
Sorted by published starting price, lowest first. We use each provider's lowest documented price band; where pricing is undisclosed, the entry falls to the bottom of the list.
Showing the top 11 of 11+ screened. Methodology at /methodology.
#1Omnisend(rank #10 in The 11 Best Marketing Automation Software (2026))
$16/mo+A strong e-commerce platform that excels at integrating SMS and push notifications into automated workflows.
Full Omnisend review · Compare: Omnisend vs GetResponse · Alternatives
#2GetResponse(rank #7 in The 11 Best Marketing Automation Software (2026))
$19/mo+A budget-friendly, feature-rich platform including unique tools like webinar hosting for small businesses.
#3Klaviyo(rank #3 in The 11 Best Marketing Automation Software (2026))
$20/mo+The gold standard for e-commerce, with deep data integration and powerful segmentation for online stores.
#4Mailchimp(rank #8 in The 11 Best Marketing Automation Software (2026))
$20/mo+The easiest platform to get started with, perfect for beginners graduating from simple email marketing.
#5Brevo (formerly Sendinblue)(rank #9 in The 11 Best Marketing Automation Software (2026))
$25/mo+An excellent value proposition, bundling automation with chat, SMS, and a generous free tier.
#6ActiveCampaign(rank #2 in The 11 Best Marketing Automation Software (2026))
$29/mo+Unmatched automation power and flexibility at a competitive price point, perfect for sophisticated SMB marketers.
#7HubSpot(rank #1 in The 11 Best Marketing Automation Software (2026))
$45/mo+The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
#8GoHighLevel(rank #11 in The 11 Best Marketing Automation Software (2026))
$97/mo+A unique, agency-focused platform that can be white-labeled and resold to multiple clients.
#9Customer.io(rank #6 in The 11 Best Marketing Automation Software (2026))
$100/mo+A flexible, API-first platform for tech companies to automate messaging based on user behavior.
#10Adobe Marketo Engage(rank #4 in The 11 Best Marketing Automation Software (2026))
$895/mo+An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
#11Salesforce Marketing Cloud Account Engagement (Pardot)(rank #5 in The 11 Best Marketing Automation Software (2026))
$1,250/mo+The best choice for B2B teams on Salesforce, offering unmatched CRM integration for sales alignment.
Full Salesforce Marketing Cloud Account Engagement (Pardot) review · Alternatives
Methodology: /methodology · No paid placement ever · Verified .