The 11 best sales · crm software for smb
The best sales · crm software for smb is HubSpot CRM: The best balance of power and simplicity, with an unbeatable free plan for starting out.
Why this answer
Filtered to entries whose "best for" criterion explicitly mentions smb or whose verdict and integrations strongly signal fit. Ranked by methodology score, not segment match strength.
Showing the top 11 of 11+ screened. Methodology at /methodology.
#1HubSpot CRM(rank #1 in The 11 Best CRM Software for Small Business)
9.3/9.4The best balance of power and simplicity, with an unbeatable free plan for starting out.
Full HubSpot CRM review · Compare: HubSpot CRM vs Zoho CRM · Alternatives
#2Zoho CRM(rank #2 in The 11 Best CRM Software for Small Business)
9.1/9.4Unbeatable value with a massive feature set, though it can feel complex.
#3Freshsales(rank #3 in The 11 Best CRM Software for Small Business)
8.9/9.4An intuitive, sales-focused CRM with excellent built-in communication tools.
#4Salesforce Starter(rank #4 in The 11 Best CRM Software for Small Business)
8.6/9.4The industry standard for power and scalability, but with a steeper learning curve.
#5Pipedrive(rank #5 in The 11 Best CRM Software for Small Business)
8.4/9.4A simple, visual CRM built to help salespeople focus on closing deals.
#6Insightly(rank #6 in The 11 Best CRM Software for Small Business)
8.2/9.4A solid CRM with powerful, built-in project management capabilities.
#7Capsule CRM(rank #7 in The 11 Best CRM Software for Small Business)
8/9.4A beautifully simple CRM that's incredibly easy to learn and use.
#8Apptivo(rank #8 in The 11 Best CRM Software for Small Business)
7.8/9.4A highly affordable suite of business apps with a solid CRM at its core.
#9Keap(rank #9 in The 11 Best CRM Software for Small Business)
7.6/9.4Powerful automation for service businesses, but with a higher price and learning curve.
#10Less Annoying CRM(rank #10 in The 11 Best CRM Software for Small Business)
7.4/9.4Lives up to its name with extreme simplicity and transparent, low pricing.
#11Folk(rank #11 in The 11 Best CRM Software for Small Business)
7.1/9.4A flexible, Notion-like take on CRM, ideal for collaborative contact management.
Methodology: /methodology · No paid placement ever · Verified .