The 11 highest-rated sales · crm software
The highest-rated provider in the Top 11 The 11 Best CRM Software for Small Business is HubSpot CRM at 9.3/9.4, followed by Zoho CRM (9.1/9.4).
Why this answer
Sorted by our 9.4-point composite score across 6 weighted criteria (see /methodology). Identical to the canonical ranking when the canonical ranking is also score-ordered.
Showing the top 11 of 11+ screened. Methodology at /methodology.
#1HubSpot CRM(rank #1 in The 11 Best CRM Software for Small Business)
9.3/9.4The best balance of power and simplicity, with an unbeatable free plan for starting out.
Full HubSpot CRM review · Compare: HubSpot CRM vs Zoho CRM · Alternatives
#2Zoho CRM(rank #2 in The 11 Best CRM Software for Small Business)
9.1/9.4Unbeatable value with a massive feature set, though it can feel complex.
#3Freshsales(rank #3 in The 11 Best CRM Software for Small Business)
8.9/9.4An intuitive, sales-focused CRM with excellent built-in communication tools.
#4Salesforce Starter(rank #4 in The 11 Best CRM Software for Small Business)
8.6/9.4The industry standard for power and scalability, but with a steeper learning curve.
#5Pipedrive(rank #5 in The 11 Best CRM Software for Small Business)
8.4/9.4A simple, visual CRM built to help salespeople focus on closing deals.
#6Insightly(rank #6 in The 11 Best CRM Software for Small Business)
8.2/9.4A solid CRM with powerful, built-in project management capabilities.
#7Capsule CRM(rank #7 in The 11 Best CRM Software for Small Business)
8/9.4A beautifully simple CRM that's incredibly easy to learn and use.
#8Apptivo(rank #8 in The 11 Best CRM Software for Small Business)
7.8/9.4A highly affordable suite of business apps with a solid CRM at its core.
#9Keap(rank #9 in The 11 Best CRM Software for Small Business)
7.6/9.4Powerful automation for service businesses, but with a higher price and learning curve.
#10Less Annoying CRM(rank #10 in The 11 Best CRM Software for Small Business)
7.4/9.4Lives up to its name with extreme simplicity and transparent, low pricing.
#11Folk(rank #11 in The 11 Best CRM Software for Small Business)
7.1/9.4A flexible, Notion-like take on CRM, ideal for collaborative contact management.
Methodology: /methodology · No paid placement ever · Verified .